{"id":18046,"date":"2026-02-12T13:37:33","date_gmt":"2026-02-12T13:37:33","guid":{"rendered":"https:\/\/www.tekmore.it\/?post_type=portfolio&#038;p=18046"},"modified":"2026-04-08T11:07:54","modified_gmt":"2026-04-08T11:07:54","slug":"johnnie-walker","status":"publish","type":"portfolio","link":"https:\/\/www.tekmore.it\/en\/projects\/johnnie-walker\/","title":{"rendered":"Johnnie Walker"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18046\" class=\"elementor elementor-18046\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5959d8 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"d5959d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9266e elementor-widget elementor-widget-pevideo\" data-id=\"0d9266e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pevideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!-- Video -->\n<div class=\"pe-video pe-youtube skin--rounded\" data-controls=\"play,progress,mute,volume,fullscreen\" data-autoplay=\"false\" data-muted=\"false\" data-loop=\"false\" data-lightbox=\"\">\n\n    \n    <div class=\"pe--large--play icons\">\n\n        <div class=\"pe--play\">\n   \n           <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"100%\" width=\"100%\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"M320-200v-560l440 280-440 280Z\"\/><\/svg>\n            \n        <\/div>\n\n    <\/div>\n\n    \n\n        \n     <div class=\"p-video\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"ZEWzWNol9OY\"><\/div>\n    \n    \n\n<\/div>\n<!--\/ Video -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eab11e e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"3eab11e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f456a00 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"f456a00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f9c78 elementor-widget elementor-widget-petextwrapper\" data-id=\"f9f9c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> AR Experience<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f5683 elementor-widget elementor-widget-pesingleimage\" data-id=\"e1f5683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=;mask_start=square;square_start=inset(0% 0% 30% 0% round 30px);square_end=inset(30% 0% 0% 0% round 30px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/02\/tekmore-one-more-step-project-ar-experience-johnnie-walker-minicover.webp\" title=\"tekmore-one-more-step-project-ar-experience-johnnie-walker-minicover\" alt=\"tekmore-one-more-step-project-ar-experience-johnnie-walker-minicover\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cf81ae e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"5cf81ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1e2b4 elementor-widget elementor-widget-petextwrapper\" data-id=\"1b1e2b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Per <b>Johnnie Walker<\/b>, il whisky scozzese pi\u00f9 iconico al mondo, abbiamo progettato un'<b>esperienza in realt\u00e0 aumentata<\/b> che reinterpreta il simbolo del brand per raccontare un nuovo cocktail attraverso linguaggi contemporanei.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f19e4 elementor-widget elementor-widget-petextwrapper\" data-id=\"e4f19e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Il progetto trasforma il racconto in un'esperienza immersiva che unisce <b>storytelling<\/b>, <b>animazione 3D<\/b> e <b>interazione digitale<\/b>.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77506d1 elementor-widget elementor-widget-petextwrapper\" data-id=\"77506d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Siamo partiti dall'identit\u00e0 di Johnnie Walker per sviluppare lo <b>storytelling<\/b> promozionale di un nuovo drink. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32ace1 elementor-widget elementor-widget-petextwrapper\" data-id=\"a32ace1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Attraverso il <b>character design<\/b>, la <b>modellazione<\/b> e l\u2019<b>animazione 3D<\/b>,abbiamo da un lato omaggiato la figura storica di Johnnie Walker, dall\u2019altro immaginato una versione fresca e tropicale, per valorizzare gli ingredienti del nuovo prodotto. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a8f60 elementor-widget elementor-widget-petextwrapper\" data-id=\"91a8f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> L'esperienza \u00e8 stata poi implementata sulla <b>piattaforma web AR Moregana<\/b>, garantendo accessibilit\u00e0 immediata.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e28380 elementor-widget elementor-widget-petextwrapper\" data-id=\"4e28380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Cosa abbiamo creato? Un personaggio che prende vita nello spazio reale dell'utente, trasformando un momento ordinario in straordinario. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c783e7 elementor-widget elementor-widget-petextwrapper\" data-id=\"5c783e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> La realt\u00e0 aumentata diventa strumento narrativo capace di far dialogare con l\u2019utente passato e presente, un passo alla volta, proprio come Johnnie Walker.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34c325 elementor-widget elementor-widget-petextwrapper\" data-id=\"a34c325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Ringraziamo Giangiacomo Bistolfi del Rita's Tiki Room, Milano.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04920c9 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"04920c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01688b6 elementor-widget elementor-widget-pesingleimage\" data-id=\"01688b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" data-anim-image=\"true\" data-animation=\"scale\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=0.75;end_scale=1;inner_scale=;block_direction=;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/02\/tekmore-one-more-step-project-ar-experience-johnnie-walker-03.webp\" title=\"tekmore-one-more-step-project-ar-experience-johnnie-walker-03\" alt=\"tekmore-one-more-step-project-ar-experience-johnnie-walker-03\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c16d20 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"2c16d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62b571e e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"62b571e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa393a elementor-widget elementor-widget-pevideo\" data-id=\"4fa393a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pevideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!-- Video -->\n<div class=\"pe-video pe-self global\" data-controls=\"\" data-autoplay=\"true\" data-muted=\"true\" data-loop=\"true\" data-lightbox=\"\">\n\n    \n\n    \n    <video class=\"p-video\" playsinline loop autoplay>\n        <source src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/02\/tekmore-one-more-step-project-ar-experience-johnnie-walker-video-1.webm\">\n    <\/video>\n\n\n    \n\n<\/div>\n<!--\/ Video -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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elementor-element-1d28638 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"1d28638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db0d486 elementor-widget elementor-widget-pesingleimage\" data-id=\"db0d486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" data-anim-image=\"true\" data-animation=\"scale\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=0.75;end_scale=1;inner_scale=;block_direction=;mask_start=}\">\n\n                                                <img decoding=\"async\" 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data-animation=\"scale\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=0.75;end_scale=1;inner_scale=;block_direction=;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/02\/tekmore-one-more-step-project-ar-experience-johnnie-walker-05.webp\" title=\"tekmore-one-more-step-project-ar-experience-johnnie-walker-05\" alt=\"tekmore-one-more-step-project-ar-experience-johnnie-walker-05\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee8023a e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"ee8023a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f47448e elementor-widget elementor-widget-pevideo\" data-id=\"f47448e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pevideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!-- Video -->\n<div class=\"pe-video pe-self skin--rounded\" data-controls=\"\" data-autoplay=\"true\" data-muted=\"true\" data-loop=\"true\" data-lightbox=\"\">\n\n    \n\n    \n    <video class=\"p-video\" playsinline loop autoplay>\n        <source src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/02\/tekmore-one-more-step-project-ar-experience-johnnie-walker-video-4.webm\">\n    <\/video>\n\n\n    \n\n<\/div>\n<!--\/ Video -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da0169f e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"da0169f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14930d3 elementor-widget elementor-widget-pevideo\" data-id=\"14930d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pevideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!-- Video -->\n<div class=\"pe-video pe-self skin--rounded\" data-controls=\"\" data-autoplay=\"true\" data-muted=\"true\" data-loop=\"true\" data-lightbox=\"\">\n\n    \n\n    \n    <video class=\"p-video\" playsinline loop autoplay>\n        <source src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/02\/tekmore-one-more-step-project-ar-experience-johnnie-walker-video-5.webm\">\n    <\/video>\n\n\n    \n\n<\/div>\n<!--\/ Video -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[74,69],"class_list":["post-18046","portfolio","type-portfolio","status-publish","hentry","project-categories-animazione","project-categories-ar-vr-3d"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Johnnie Walker - Tekmore Studio<\/title>\n<meta name=\"description\" content=\"Un&#039;esperienza AR immersiva che d\u00e0 vita all\u2019iconico Johnnie Walker per raccontare un nuovo cocktail\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tekmore.it\/en\/projects\/johnnie-walker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tekmore x Johnnie Walker\" \/>\n<meta property=\"og:description\" content=\"Un&#039;esperienza AR immersiva che d\u00e0 vita all\u2019iconico Johnnie Walker per raccontare un nuovo cocktail\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tekmore.it\/en\/projects\/johnnie-walker\/\" \/>\n<meta property=\"og:site_name\" content=\"Tekmore Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tekmore\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T11:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/02\/tekmore-one-more-step-project-ar-experience-johnnie-walker-cover.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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