{"id":17806,"date":"2026-01-15T08:52:41","date_gmt":"2026-01-15T08:52:41","guid":{"rendered":"https:\/\/www.tekmore.it\/?post_type=portfolio&#038;p=17806"},"modified":"2026-01-29T10:46:26","modified_gmt":"2026-01-29T10:46:26","slug":"panorama-festival-ar","status":"publish","type":"portfolio","link":"https:\/\/www.tekmore.it\/en\/projects\/panorama-festival-ar\/","title":{"rendered":"Panorama Festival AR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17806\" class=\"elementor elementor-17806\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a9442 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"68a9442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-366af79 elementor-widget elementor-widget-pevideo\" data-id=\"366af79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pevideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!-- Video -->\n<div class=\"pe-video pe-youtube skin--rounded\" data-controls=\"play,progress,mute,volume,fullscreen\" data-autoplay=\"false\" data-muted=\"false\" data-loop=\"false\" data-lightbox=\"\">\n\n    \n    <div class=\"pe--large--play icons\">\n\n        <div class=\"pe--play\">\n   \n           <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"100%\" width=\"100%\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"M320-200v-560l440 280-440 280Z\"\/><\/svg>\n            \n        <\/div>\n\n    <\/div>\n\n    \n\n        \n     <div class=\"p-video\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"ooDVmz5CmM4\"><\/div>\n    \n    \n\n<\/div>\n<!--\/ Video -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79ef789 e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"79ef789\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18ef8ac e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"18ef8ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b549fd elementor-widget elementor-widget-petextwrapper\" data-id=\"8b549fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Realt\u00e0 Aumentata<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a300546 elementor-widget elementor-widget-pesingleimage\" data-id=\"a300546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=;mask_start=square;square_start=inset(0% 0% 30% 0% round 30px);square_end=inset(30% 0% 0% 0% round 30px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2026\/01\/tekmore-one-more-step-project-augmented-reality-panorama-09.webp\" title=\"tekmore-one-more-step-project-augmented-reality-panorama-09\" alt=\"tekmore-one-more-step-project-augmented-reality-panorama-09\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b30ad6 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"9b30ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-223d818 elementor-widget elementor-widget-petextwrapper\" data-id=\"223d818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Per <b>Panorama Festival<\/b>, tra i festival musicali pi\u00f9 sperimentali e seguiti al mondo, Tekmore Studio ha sviluppato un progetto di <b>concepting e realt\u00e0 aumentata<\/b> per trasformare la musica in un\u2019esperienza immersiva, capace di unire performance, visual e tecnologia.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f8470 elementor-widget elementor-widget-petextwrapper\" data-id=\"d9f8470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Abbiamo realizzato <b>esperienze AR personalizzate<\/b> dedicate alle superstar del festival, pensate per amplificare l\u2019identit\u00e0 degli artisti e creare un nuovo livello di interazione con il pubblico: non un semplice effetto wow, ma un linguaggio narrativo a tutti gli effetti.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d7510 elementor-widget elementor-widget-petextwrapper\" data-id=\"78d7510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Tra queste, abbiamo scelto di presentare come <b>case study<\/b> l\u2019esperienza creata ad hoc per <b>Michael Bibi<\/b>. Partendo dalla sua estetica, abbiamo trasformato la <b>cover del suo disco<\/b> in un portale aumentato: un contenuto dinamico, interattivo e condivisibile, capace di prendere vita nello spazio e diventare parte integrante del racconto del festival.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501ccbe elementor-widget elementor-widget-petextwrapper\" data-id=\"501ccbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Un progetto che conferma la direzione in cui crediamo: <b>l\u2019AR come strumento di identit\u00e0<\/b>, capace di rendere un evento pi\u00f9 riconoscibile, esperienziale e decisamente memorabile.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7be0755 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"7be0755\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ba340d e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"3ba340d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a37829 elementor-widget elementor-widget-pesingleimage\" data-id=\"3a37829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" 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