{"id":17707,"date":"2025-12-13T09:27:56","date_gmt":"2025-12-13T09:27:56","guid":{"rendered":"https:\/\/www.tekmore.it\/?post_type=portfolio&#038;p=17707"},"modified":"2025-12-13T09:52:39","modified_gmt":"2025-12-13T09:52:39","slug":"cultura-armonia","status":"publish","type":"portfolio","link":"https:\/\/www.tekmore.it\/en\/projects\/cultura-armonia\/","title":{"rendered":"Cultura &amp; Armonia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17707\" class=\"elementor elementor-17707\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5c86e e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"9b5c86e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74681ad elementor-widget elementor-widget-pevideo\" data-id=\"74681ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pevideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!-- Video -->\n<div class=\"pe-video pe-youtube skin--rounded\" data-controls=\"play,progress,mute,volume,fullscreen\" data-autoplay=\"false\" data-muted=\"false\" data-loop=\"false\" data-lightbox=\"\">\n\n    \n    <div class=\"pe--large--play icons\">\n\n        <div class=\"pe--play\">\n   \n           <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"100%\" width=\"100%\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"M320-200v-560l440 280-440 280Z\"\/><\/svg>\n            \n        <\/div>\n\n    <\/div>\n\n    \n\n        \n     <div class=\"p-video\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"LiL9R1bEqUk\"><\/div>\n    \n    \n\n<\/div>\n<!--\/ Video -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc71209 e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"dc71209\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b135891 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"b135891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e36a8c elementor-widget elementor-widget-petextwrapper\" data-id=\"0e36a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Brand Identity, Eventi<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb34728 elementor-widget elementor-widget-pesingleimage\" data-id=\"fb34728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image masked--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=;mask_start=square;square_start=inset(0% 0% 50% 0% round 30px);square_end=inset(50% 0% 0% 0% round 30px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-cultura-armonia-12.webp\" title=\"tekmore-one-more-step-project-branding-cultura-armonia-12\" alt=\"tekmore-one-more-step-project-branding-cultura-armonia-12\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cebe9f e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"0cebe9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d4bda elementor-widget elementor-widget-petextwrapper\" data-id=\"26d4bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> <b>Cultura e Armonia<\/b> nasce con un obiettivo: dar vita a un movimento culturale all\u2019interno dello storico <b>Palazzo Cozzolongo<\/b> di <b>Turi<\/b>, trasformandolo in un hub capace di accogliere persone, idee e nuove energie.<br \/><br \/>\nPer accompagnare questo percorso, siamo partiti da ci\u00f2 che tiene insieme tutto: una <b>brand strategy<\/b> chiara e un sistema di <b>brand identity<\/b> in grado di connettere <b>storia, territorio e visione futura<\/b>. Un\u2019identit\u00e0 riconoscibile, coerente, pronta a vivere su ogni supporto.<br \/><br \/>\nDal pensiero alla materia: il lavoro si \u00e8 tradotto in un <b>allestimento completo<\/b> del palazzo, curato nel dettaglio. Abbiamo progettato una <b>segnaletica interna coordinata<\/b>, interventi decorativi in <b>trompe-l\u2019\u0153il<\/b>, materiali stampati e strumenti per la comunicazione on line e off line, fino ad arrivare a elementi sartoriali come il merchandising.<br \/><br \/>\nAccanto alla dimensione visiva, abbiamo guidato anche la parte organizzativa e narrativa. <br \/><br \/>\nLa presentazione del progetto ha preso forma con una <b>conferenza stampa al Teatro Petruzzelli di Bari<\/b>, un luogo iconico scelto per dare autorevolezza e risonanza al racconto. A seguire, abbiamo curato l\u2019<b>evento inaugurale<\/b> a Palazzo Cozzolongo, progettandolo come un momento di apertura coerente, coinvolgente e pienamente allineato all\u2019identit\u00e0 del nuovo hub culturale.<br \/><br \/>\nIl progetto, infine, si \u00e8 esteso alla comunicazione digitale: <b>campagne<\/b>, <b>contenuti<\/b> e <b>comunicazione social<\/b> pensati per dare voce alle attivit\u00e0 dell\u2019associazione e costruire una presenza online solida e riconoscibile.<br \/><br \/>\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f32186c e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"f32186c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea6231 elementor-widget elementor-widget-pesingleimage\" data-id=\"cea6231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" data-anim-image=\"true\" data-animation=\"scale\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=0.75;end_scale=1;inner_scale=;block_direction=;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-cultura-armonia-9.webp\" title=\"tekmore-one-more-step-project-branding-cultura-armonia-9\" alt=\"tekmore-one-more-step-project-branding-cultura-armonia-9\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-311c275 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"311c275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4431d2e e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"4431d2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-690c0a3 elementor-widget elementor-widget-pesingleimage\" data-id=\"690c0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-cultura-armonia-11.webp\" title=\"tekmore-one-more-step-project-branding-cultura-armonia-11\" alt=\"tekmore-one-more-step-project-branding-cultura-armonia-11\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2402701 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"2402701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3a00e elementor-widget elementor-widget-pesingleimage\" data-id=\"3d3a00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=2;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-cultura-armonia-10.webp\" title=\"tekmore-one-more-step-project-branding-cultura-armonia-10\" alt=\"tekmore-one-more-step-project-branding-cultura-armonia-10\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a1b9ab e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"6a1b9ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element 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src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-cultura-armonia-7.webp\" title=\"tekmore-one-more-step-project-branding-cultura-armonia-7\" alt=\"tekmore-one-more-step-project-branding-cultura-armonia-7\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61dcadc e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"61dcadc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec55ea elementor-widget elementor-widget-pesingleimage\" data-id=\"2ec55ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-cultura-armonia-8.webp\" title=\"tekmore-one-more-step-project-branding-cultura-armonia-8\" alt=\"tekmore-one-more-step-project-branding-cultura-armonia-8\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6df69e1 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"6df69e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48906e8 elementor-widget elementor-widget-pesingleimage\" data-id=\"48906e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" 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src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-cultura-armonia-12.webp\" title=\"tekmore-one-more-step-project-branding-cultura-armonia-12\" alt=\"tekmore-one-more-step-project-branding-cultura-armonia-12\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9aef29 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"a9aef29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-354edcc elementor-widget elementor-widget-pesingleimage\" data-id=\"354edcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" >\n\n                                           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\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[18,57],"class_list":["post-17707","portfolio","type-portfolio","status-publish","hentry","project-categories-branding","project-categories-eventi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultura &amp; Armonia - Tekmore Studio<\/title>\n<meta name=\"description\" content=\"Progettazione della brand identity e comunicazione per il lancio del nuovo hub culturale in Puglia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tekmore.it\/en\/projects\/cultura-armonia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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