{"id":17497,"date":"2025-12-05T11:43:45","date_gmt":"2025-12-05T11:43:45","guid":{"rendered":"https:\/\/www.tekmore.it\/?post_type=portfolio&#038;p=17497"},"modified":"2025-12-13T09:33:58","modified_gmt":"2025-12-13T09:33:58","slug":"panorama-festival","status":"publish","type":"portfolio","link":"https:\/\/www.tekmore.it\/en\/projects\/panorama-festival\/","title":{"rendered":"Panorama Festival"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17497\" class=\"elementor elementor-17497\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7683e53 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"7683e53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01001e6 elementor-widget elementor-widget-pevideo\" data-id=\"01001e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pevideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!-- Video -->\n<div class=\"pe-video pe-youtube skin--rounded\" data-controls=\"play,progress,mute,volume,fullscreen\" data-autoplay=\"false\" data-muted=\"false\" data-loop=\"false\" data-lightbox=\"\">\n\n    \n    <div class=\"pe--large--play icons\">\n\n        <div class=\"pe--play\">\n   \n           <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"100%\" width=\"100%\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"M320-200v-560l440 280-440 280Z\"\/><\/svg>\n            \n        <\/div>\n\n    <\/div>\n\n    \n\n        \n     <div class=\"p-video\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"jVCMwf6vjLM\"><\/div>\n    \n    \n\n<\/div>\n<!--\/ Video -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b23a8cb e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"b23a8cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7de8bed e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"7de8bed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79ee2f6 elementor-widget elementor-widget-petextwrapper\" data-id=\"79ee2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Brand Identity<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a592e elementor-widget elementor-widget-pesingleimage\" data-id=\"29a592e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=;mask_start=square;square_start=inset(0% 0% 30% 0% round 30px);square_end=inset(30% 0% 0% 0% round 30px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/www.tekmore.it\/wp-content\/uploads\/2025\/12\/tekmore-one-more-step-project-branding-panorama-festival-1.jpg\" title=\"tekmore-one-more-step-project-branding-panorama-festival-1\" alt=\"tekmore-one-more-step-project-branding-panorama-festival-1\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c7424 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"22c7424\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb7454 elementor-widget elementor-widget-petextwrapper\" data-id=\"5cb7454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <h2 class=\"  no-margin \"> YOUR FRAME <br \/>IN PUGLIA<\/h2>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5270507 elementor-widget elementor-widget-petextwrapper\" data-id=\"5270507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Per <b>Panorama Festival<\/b>, tra i 50 festival musicali pi\u00f9 importanti al mondo, Tekmore Studio ha sviluppato un progetto di <b>brand identity<\/b> e <b>brand strategy<\/b>, definendo linguaggio visivo, palette, tipografie, sistema iconografico e payoff. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b08806 elementor-widget elementor-widget-petextwrapper\" data-id=\"6b08806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> L\u2019obiettivo \u00e8 stato quello di costruire un\u2019identit\u00e0 coerente, evoluta e capace di adattarsi con coerenza a qualsiasi supporto.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a884a elementor-widget elementor-widget-petextwrapper\" data-id=\"b9a884a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> L\u2019applicazione della nuova identit\u00e0 ha trovato concretezza all\u2019interno del contesto delle <b>Cave del Duca di Lecce<\/b>, dove il marchio \u00e8 stato trasformato in <b>gigantografie sagomate<\/b> per l\u2019outdoor, in <b>luminarie brandizzate<\/b> integrate nel percorso, per trasformare lo spazio in una vera esperienza immersiva.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b411e10 elementor-widget elementor-widget-petextwrapper\" data-id=\"b411e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Il branding si \u00e8 esteso anche alla parte multimediale diventando <b>contenuto video per il ledwall<\/b>, sincronizzato con la linea grafica e il ritmo degli spettacoli, garantendo coerenza visiva e forte impatto scenico. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da78239 elementor-widget elementor-widget-petextwrapper\" data-id=\"da78239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> L\u2019intero progetto \u00e8 stato concepito per <b>rafforzare l\u2019identit\u00e0<\/b> e amplificarne la percezione come evento culturale di riferimento.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f83cc e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"35f83cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea888e elementor-widget elementor-widget-pesingleimage\" data-id=\"3ea888e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" data-anim-image=\"true\" data-animation=\"scale\" data-animation-direction=\"\" 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e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"5b44396\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a441d5 elementor-widget elementor-widget-pesingleimage\" data-id=\"1a441d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image masked--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=;mask_start=square;square_start=inset(0% 0% 20% 0% round 50px);square_end=inset(20% 0% 0% 0% round 50px)}\">\n\n                                                <img decoding=\"async\" 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